LaunchPoint

LaunchPoint is a UGC startup for star athletes, founded by Tristan Rhee (CEO), Adam Barr-Neuwirth (CTO), and Caleb Downs of the Dallas Cowboys. I spent the summer there as a branding intern: graphics, Instagram, making the page look like it knew what it was doing.

By the time I left, the account was at 22K+ followers. The work was fast and public, which I liked. Visuals are how people decide to stay, so I treated the feed like that, not like leftover posters.